Denza
We were tasked with producing press content for Denza, a new EV sub-brand from BYD, before its international launch at the Design Week in Milan.
We traveled to Italy with a lean team from TAKT and collaborated with carefully selected local talent to keep the production cost-effective without compromising quality. Over three days, we shot across Lake Como, Milan, and a race track, capturing film and stills.
he result was a versatile 30-minute video package, 100 stills, in both 9x16 and 16x9 formats, showing the car in action in dynamic, real-life settings.
Ahead of Denza’s international debut at Milan Design Week, we were brought in to create a full suite of press and launch material. The final content has been featured by major outlets worldwide, including Top Gear, Motor1, Autocar, and Motor Trend, helping position Denza as a serious contender in the EV space.
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Knowing this material would be used in global automotive coverage, we prioritised a natural and honest expression of the vehicle in its environment, balancing cinematic visuals with press-appropriate realism.
From vision to reality, we craft brand experiences that move markets. Strategy, content, and technology—driven by elite teams