Oslo Innovation Week

The oportunity

Oslo Business Region wanted to spotlight the unique energy of OIW while positioning Oslo as a go-to hub for international investors and purpose-driven entrepreneurs. The brief? Create something that both global VCs and local changemakers could feel part of - and proud of

The process

We started with one question: What makes Oslo different? Through workshops and research with OIW, we crafted a narrative arc and visual direction that centered real people, real places, and real challenges. Small crew, big ambition - high value.

The outcome

One hero film to launch Oslo Innovation Week Social cutdowns for LinkedIn, Instagram, and paid media Still imagery and behind-the-scenes assets A flexible content package designed for reuse across channels and future years

Credits

Concept, direction, script: Takt | Production: Waterdrop | Client: Oslo Business Region

We brought Oslo Innovation Week to life with a story-first approach: one hero film plus a range of assets tailored for social, press, and events. Together, they don’t just explain the festival - they amplify it, with motion that matches its mission.

Exemplifying the diverse range of people, ideas, and ambitions that define Oslo’s innovation scene

The campaign was distributed through Oslo Innovation Week’s own channels, including their website, newsletter and social media, as well as relevant platforms managed by the City of Oslo

The film highlights founders, investors, creators and community builders. Each adds their voice to a shared mission: solving real challenges through collaboration.

Shared by partners, promoted internationally, and praised by participants. With 15,000+ attendees and global press attention, the campaign helped elevate Oslo’s position on the world innovation map.

With 15,000+ attendees and global press attention, the campaign helped elevate Oslo’s position on the world innovation map.

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From vision to reality, we craft brand experiences that move markets. Strategy, content, and technology—driven by elite teams

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