XShore
Introducing a new Nordic brand to the global stage takes more than just a great product - it needs and effcient, compelling way to tell their uniqe story - video is key. XShore had built one of the most advanced and sustainable boat factories on the planet. What they needed was a film that could capture that vision - something that speaks to future-minded customers and partners, without sounding like a corporate pitch deck.
We kept it lean: one director, one filmphotographer, + two extra hands. We flew to Lofoten, loaded up an X-Shore boat, and invited a few friends to come along for the ride. No actors. No complicated scripts. Just good light, cold air, and moments that felt as real as they were. Prior to this, we visited the factory, talked with CEO René Hansen, and saw how deep the commitment to sustainability runs. This voiceover became the backdrop we paired the material with.
The final delivery included one main documentary-style brand film that captured the heart of X Shore’s mission. We created over 20 cutdowns for web, social, and paid distribution, giving the brand flexibility to show up in every format. Alongside a candid interview with CEO René Hansen, we delivered both polished edits and a library of raw film and photography from Lofoten and the factory. This now serves as a growing internal content bank for future campaigns and storytelling efforts
Anders Vestergård - Stills | Magnus Roland Furset - DOP
X Shore is on a mission to build the world’s most sustainable marine brand, and they’re doing it with clean energy, circular materials. We helped capture X Shore’s big ambitions with content from the factory floor to the Nordic fjords in Lofoten - a backdrop that demands attention and unlocks global interest.
We let the CEO speak plainly about building boats that harmonize with nature, not destroying it. About materials chosen for both performance and planet.
Every frame of the content had to carry that weight without ever shouting. This wasn’t about explaining what X-Shore is. It was about capturing the feeling of beeing at sea and the honest ambitions of the xshore brand.
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The content is a part of X Shore’s launchpad into new markets. It lives on their site, in their sales decks, and across their socials.
The additional 20+ ad’s we cut from it gives the brand flexibility to scale parts of its message without losing tone.
From vision to reality, we craft brand experiences that move markets. Strategy, content, and technology—driven by elite teams