Dibbel
Showcasing Dibbel’s unique capabilities for technical fields in the construction industry through demo materials, content, a refined brand identity, and a new website. The focus is on clearly communicating the added value—greater financial control and time savings—critical industry pain points that other software providers have yet to solve as effectively
Our starting point has been identifying the most sought-after differentiating features in the market, mapping champion personas, and crafting a strategy to efficiently generate interest and deepen understanding of our solution. Simultaneously, we are developing a cost-efficient content strategy with a podcast at its core—leveraging smart redistribution and repurposing to maximize reach, engagement, and impact.
Brand Identity, Web Development, Hubspot CRM set-up, Video Content Production, Podcast concept and production.
Editing and motion design by Even Topland
Takt is working closely on the commercialization and launch of Dibbel, a SaaS software that revolutionizes workflows in the construction industry. Dibbel introduces transparent, holistic processes with a user-friendly UI and smart modules, seamlessly supporting both administrative roles and field management.
Most construction management tools handle basic calculations but fail to connect the full financial workflow. Dibbel is the only platform that seamlessly integrates documentation, cost estimation, project management, and invoicing in real-time. That end-to-end experience became our core differentiator.
To refine this positioning, we mapped competitor blind spots, highlighting how Dibbel eliminates manual errors and cash flow delays that cripple subcontractors.
We prioritized key segments and buyer personas, focusing on next-generation industry leaders who truly understand the need for dedicated software over legacy Excel-based workflows to gain a competitive advantage in an industry struggling with profitability. Additionally, we structured messaging toward management and field leadership, emphasizing profitability, efficiency, and transparency—three critical pain points that consistently surfaced in industry research.
Since our partnership with Dibbel, we have developed their identity design, Webflow website, Hubspot CRM, and a product demo for initial sales presentations.
We're now in the process of creating new video case studies showcasing Dibbel's solutions for various technical fields in the construction industry.
Since our partnership with Dibbel, we have developed their identity design, Webflow website, Hubspot CRM, and a product demo for initial sales presentations. We're creating video case studies showcasing Dibbel's solutions for various technical fields in the construction industry. Additionally, a podcast featuring the founder of Dibbel interviewing influential figures in enterprise construction companies will discuss the necessary technological evolution and highlight emerging technologies in the industry. This content will be repurposed into various formats and distributed across multiple channels to generate inbound interest and reach ideal clients.
