Grend
Takt joined the initial founders as a partner in developing the new hospitality concept, Grend, and was tasked with building out their digital presence and content for launching its first location in the summer of 2023.
Our process has spanned from the initial definition of the ideal customer profile to developing their identity, website, and integrating and adapting products in the Mews booking engine. As part of expanding to new potential locations, we have also run an outbound campaign to find landowners interested in selling property to further grow the concept with new locations We initialy worked with defining it's ideal customer profile, naming, to generate a visual identy and website integrated with Mews
Naming & brand Identity, web development, booking engine Integration, video content, lead Generation campaign for new locations
Photography: Lasse Fløde
Takt helped conceptualize and launch the new hospitality concept, Grend, with digital resources, booking solutions, branding, and content. A gathering of microhouse suites placed in nature with easy access to family attractions.
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Grend provides a refined self-service hotel experience, focused on active families, Fusing nature, high end arcitecure with the newest hospitality tech. Their integrated systems, including Mews, Duve, and Salto, ensure a smooth journey from booking to check-out.
The visual identity brings the feeling of stepping straight from the cabin into nature. Immersive imagery, earthy colors, and a compass-inspired symbol create a seamless, grounded experience. “Grend” is Norwegian for a small village—a tight-knit community surrounded by nature
From vision to reality, we craft brand experiences that move markets. Strategy, content, and technology—driven by elite teams