Økern Portal
The brief was clear: flip the perception of Økern from gray and industrial to green, vibrant, and inclusive. Show what a zero-emission city center could feel like. Show that this is a place people will want to live, work, move, eat, raise families, grow old, and feel like they belong.
We started with the city’s values: smart, green, and safe. Then we layered in what makes it uniquely Nordic. Health, trust, openness, and a deep connection to nature. We worked with the design and development teams to turn those principles into scenes and moments. The film moves between characters and everyday rhythms, letting viewers feel the life that Økern is built to support. No voiceover. No hard sell. Just a picture of what the future could actually look like.
The result was a 90-second infomercial designed to close Økern’s presentation at MIPIM 2019 with impact. The film captured the heart of the project and translated a complex development plan into something people could feel. The visuals were repurposed for use on the website, social media, and advertising, creating a consistent and communication. More than just a one-off asset, the film became a tool for aligning stakeholders and gave the project a story it could grow with.
The project was commissioned by Steen & Strøm, with narrative and communication strategy developed in close collaboration between Takt Studio and A-Lab.
Økern is set to become the world’s largest zero-emission urban development. That’s big. But big ideas don’t move people on their own. So we helped shape a story that did: introduced Økern not just as a property development project, but as a vision for a better way of living in the city. Together with A-Lab and Steen & Strøm, we created the communication strategy, wrote the narrative, and developed visual content used across web, social, and advertising.
Morning runs, bike rides, dinners with friends, kids in rooftop gardens. Small moments that add up to something bigger. Økern was positioned as a place built around people, not buildings.
The film was shown at MIPIM as the final note in Økern’s pitch and was later reused across digital channels.
We built a story that connects urban development with everyday joy. Helping people imagine themselves in it.
It became a central tool for stakeholder alignment, investor conversations, and public engagement.
More than a visual asset, the story gave the Økern team a way to talk about the project that felt human, clear, and full of potential.
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