The Future in Our Hands
On behalf of the NGO Future in Our Hands, Takt was asked to develop a creative concept that could speak louder in public - without shouting about the urgent need for climate action.
Our collaboration with Future in Our Hands started with workshops to define the creative direction, messaging, and mediums we wanted to explore. From there, we developed creative concepts, which were presented to the leadership team and refined into a clear tone of voice, a strategic choice of location(hehe), and key participants - all helping the campaign gain both traction and reach.
One longform docustyle behind the scenes film and 25 shorts / ad’s adapter in formats for social media channels like facebook, instagram and linkedin.
To spark real engagement around Norway’s 2030 climate goals, we teamed up with some of the country’s most powerful voices in climate action—and put them on an 8-meter screen, right outside the Norwegian Parliament. The result? A bold livestream campaign that celebrated individuals ready to commit to a better future, and kicked off honest, hopeful conversations about one of the biggest challenges of our time: cutting emissions in half.
Future in Our Hands is one of Norway’s leading environmental organizations. Their work is focused in on making ethical, sustainable consumption something more people actually care about - and act on. With 45,000+ members, they’re pushing for a world that’s fair, within the limits of what the planet can handle. Their biggest enemy? Overconsumption. And they’re not afraid to say it out loud.
Takt was all in on the cause - and moved fast to shape a bold, original concept that could reach a broader audience in a warm, approachable way. At the same time, the message stayed clear and serious, delivered right outside the Norwegian Parliament as a gentle nudge to our leaders: speak more directly to the people about the climate.
70,000+ organic views 70+ comments 400+ likes 1,625 clicks to the campaign site
We got together a small efficient SWAT team to set up the full experience and coordinating a lineup of well-known climate activists, ready to go live and interact with people passing by
The videos was adapted into multiple formats and lengths with highlights to output multiple shortform cuts and ads for publishing.
